Marquee Brands

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BCBGeneration is a brand for those with spirit and confidence. positioned between fashion and contemporary, we wardrobe style rebels who take their inspiration from paris to la. bcbgeneration is a full lifestyle offering for a modern, fashion-forward, la-chic girl.

guided by sensibility that reflects our strong european heritage, bcbgeneration is a playful, feminine, and design-driven brand.

We create diverse, dimensional collections that build upon each other and tell a story of love between the gen girl and her wardrobe.