Marquee Brands
BCBG_17SP_AD_BM03_167_AdobeRGB_FIN.jpg
 

Always on the forefront of fashion

BCBGMAXAZRIA

occupies a unique position in the fashion marketplace, offering sophisticated designs that take customers from work to the weekend in style.

BCBGMAXAZRIA is a brand for the romantic. We are influenced by Parisian culture while staying true to our California roots. Since 1989, we have created timeless, elegant designs while incorporating craftsmanship into every detail. We inspire women and make them feel beautiful.

Design philosophy

BCBGmaxazria collections begin with a vision inspired by art and culture, which is translated into colors, prints,silhouettes, and finishes. with steadfast attention to fabrication, construction, and fit, each collection comes together as a complete and inspirational narrative.