BCBGENERATION is a brand for those with vision and confidence. Positioned between traditional and contemporary, BCBGeneration outfits style rebels that draw inspiration from street style in Paris and L.A.
BCBGENERATION is a young, contemporary brand made for the bold and spontaneous spirit. They believe it's not just clothes that make style, it's the energy the girl brings to them.
Born in Paris and raised in L.A., BCBGENERATION was destined to draw inspiration from their colorful heritage and infuse it with the adventurous, trendsetting spirit of the West coast. They create empowering, dimensional collections that tell a story of love between the Gen Girl and her style. Every piece is made to be as sophisticated and fresh as the generation that wears it.