BCBG MAKES ITS DEBUT DURING NEW YORK FASHION WEEK

BCBG Enters the Market with Fall 2025 Collection and Campaign, Ushering in New Chapter for Maison BCBG

BCBG, the new contemporary expression from design house Maison BCBG, officially launched its debut Fall 2025 collection and cinematic campaign styled by celebrity stylist Dani Michelle. Developed in partnership with G-III Apparel Group, the brand delivers versatile, well-considered fashion rooted in the legacy of founding designer Max Azria. 

BCBG shop-in-shops are featured at Macy's stores nationwide and online, as well as Nordstrom, Dillard's and Amazon.

BCBG and Macy's Host NYFW Cocktail Soirée to Celebrate Brand Launch

To celebrate the launch of BCBG’s Fall 2025 collection, the brand partnered with key retail partner Macy’s to host an immersive cocktail soirée during New York Fashion Week at The Mansion in New York’s West Village. The event brought together top-tier media, influencers and industry tastemakers for an experiential introduction to the brand.

Guests explored the Fall 2025 offerings, including ready-to-wear from apparel partner G-III Apparel Group, handbags by Collection XIIX, footwear developed with Vida Group and the newly launched fragrance collection by 3B International. Interactive moments included a color analysis station, an antique photo booth experience and branded signature cocktails and an artisanal charcuterie grazing spread.

The event served as a key moment in driving visibility and momentum for BCBG’s retail debut, reinforcing the brand’s positioning within the contemporary womenswear market.