Apparel Group and Marquee Brands Bring BCBG to GCC and India, First Store Opens in Bahrain

The partnership debuts BCBG’s first mono-brand concept store in GCC, with plans to roll out six additional stores this year.

Apparel Group, the global retail and lifestyle conglomerate, in partnership with global brand accelerator and brand owner Marquee Brands, announces the launch of women’s fashion brand BCBG in the GCC and India markets. The region’s first BCBG mono-branded concept store at the Avenues Mall in Bahrain.

The BCBG store at Avenues Mall Bahrain features the brand’s comprehensive lifestyle assortment, including women’s apparel, footwear, handbags, eyewear, watches and fragrances. This strategic market entry marks the beginning of the robust regional expansion, with Apparel Group planning to open six additional BCBG locations across the GCC, including the UAE and Qatar, by the end of 2025.