Expanding Stance’s professional sports portfolio with the NFL and 31 team-branded socks and underwear
October 22, 2026 — Marquee Brands, the premier global brand management company, today announced a multi-year license agreement between Stance and the National Football League. The agreement marks a significant step in Stance’s growth as the innovative lifestyle brand known for redefining premium socks and underwear. Stance brings NFL and team-branded socks and underwear to football fans, combining the identity of the league and its teams with the brand’s distinct approach to design.
The agreement expands Stance’s presence in professional sports, adding the NFL to its established portfolio of league partnerships and creating new opportunities to connect with football fans through lifestyle products.
“The NFL sits at the center of sport, culture and fandom, making this agreement a significant milestone for Stance,” said Rachel Terrace, Chief Commercial and Growth Officer of Marquee Brands. “As a brand that uniquely bridges performance and self-expression, Stance is well positioned to deepen its connection with athletes and fans, expand its reach across one of the most engaged communities in sports and further strengthen its position in premium socks and underwear. This agreement elevates Stance onto one of the most influential stages in sports and reinforces our vision for the brand’s continued growth.”
"We're excited to announce this agreement as we continue to find creative ways for fans to support their favorite teams," said Casey Collins, Senior Vice President of Consumer Products at the NFL. "Stance has done a tremendous job of building a connection with different sports fans, and we look forward to bringing that energy to the NFL."
United Legwear & Apparel Co., Stance’s core global operating partner for socks and underwear across all territories, will lead the design, development, retail operations and distribution of the NFL collection. The product line will span lifestyle socks featuring advanced fabrications with technical details including strategic compression zones, targeted cushioning and breathable materials for all-day comfort. Underwear styles will feature Stance’s signature Butter Blend™ fabric, Featherseam™ construction and a Core-Flex™ waistband.
"The NFL is one of the most powerful platforms in American culture,” said Isaac Ash, CEO of ULAC. “The Super Bowl alone is watched by over 100 million viewers, nearly a third of the country. We're proud to bring Stance's craftsmanship and design to such a large, passionate fanbase."
Official NFL and team marks, iconic branding and gameday color palettes will be interpreted through Stance’s design perspective, giving fans a premium way to represent their teams far beyond typical fanwear.
The first release of the Stance NFL collection is now available at Stance.com, with an expanded assortment launching ahead of the holidays on NFLShop.com, Fanatics.com, select sports specialty retailers, stadium stores and additional retail partners in key global markets.
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