Laura Ashley Debuts '100 Years of an Icon' Campaign

Laura Ashley marked the 100th birthday of its founder with the official debut of Laura Ashley: 100 Years of an Icon (LA100), a yearlong global campaign honoring the brand’s enduring legacy in home and fashion.

The centenary celebration began in London with two headline events: a 100th Birthday Dinner and an immersive Press Preview at the Marquee Brands London office. At the press event, guests journeyed through a woodland-inspired walkthrough and explored Laura Ashley cottages featuring AW25 home collections and festive seasonal stories. Highlights included the Elan Valley vignette showcasing the new exclusive wallpaper collaboration with Brewers and Wallpaper Direct, followed by The Water’s Edge, a narrative anchored by original artwork from rising designer Anna Eynon. The journey concluded with a look inside the brand’s new fragrance house in partnership with UK home fragrance specialists Freckleface.

Celebrations will continue throughout the year with global events, retail activations and product launches across key markets.