Dakine Brings the Spirit of Adventure to College Campuses Nationwide

Dakine activated university campuses across the US, with the debut of Dakine Days, a multi-stop tour that brought its surf, snow and outdoor lifestyle directly to students. Each stop featured gear giveaways, experiential touchpoints and community engagement moments that reinforced the brand’s adventurous DNA. The tour is designed to connect with the next generation of outdoor enthusiasts, building long-term brand affinity across key markets.