Neil Fiske’s career as a CEO has focused on building brands, transforming businesses, and adapting to a seamlessly omnichannel consumer environment across multiple categories and sectors. Most recently, he was the Chief Executive Officer of the Gap brand which enjoyed global sales of approximately $5 billion. Prior to running Gap, he was the Chief Executive Officer of Billabong International, where he restored the flagship Billabong brand to a position of market leadership and multi-year share growth by simplifying the business and implementing a “global brands on global platforms” strategy. Mr. Fiske spent five years as president and Chief Executive Officer at Eddie Bauer, repositioning the company back to its roots as America’s Original Outdoor Outfitter, revamping the product line, marketing, and stores, while launching the highly acclaimed First Ascent line of expedition gear. Mr. Fiske was also the Chief Executive Officer at Bath and Body Works, where he led a complete brand transformation creating renewed value and positive comp store sales. He began his career at the Boston Consulting Group (BCG), with a focus on consumer goods and retail. At BCG, he led the effort to create the brand management system for Limited Brands and helped architect a growth strategy for Victoria’s Secret that led to over a decade of retail leading performance. His experience includes private equity as a retail industry partner for Onex Corporation.
Mr. Fiske graduated from Harvard Business School with a Masters of Business Administration and received a B.A. in Political Economy from Williams College and has been named “Marketer of the Year” and “Retailer of the Year” by Women’s Wear Daily, as well as co-authoring the award-winning brand-building book “Trading up: The New American Luxury.”