Ben Sherman, born Arthur Ben Sugarman, returned to his native Brighton from the USA and launches his own range of shirts.
Between Brighton and Hastings, mods fight rockers at the seaside, an episode later dubbed "The Second Battle of Hastings."
Ben Sherman famously orders a million yards of colorful striped material from his American fabric mill.
Paul Weller forms 'The Jam' with his school friend Steve Brookes, inspired by Otis Redding, Dr. Feelgood and The Who.
The Wigan Casino, an epicentre for mod's sister movement, Northern Soul, opens.
The first major mod revival sees thousands attend scooter rallies on the Isle of Wight and in Scarborough in Yorkshire.
The release of Quadrophenia, the cult film starring Phil Daniels and Leslie Ash, depicts scenes of 1960's mod life.
British ska emerges as another musical genre with a stylish look. Its protagonists adopt Ben Sherman as part of their uniform.
A skinhead revival occurred. Many female skinheads opt for feather cuts--short on the crown, with a fringe.
Blur releases "Country House" on the same day Oasis releases "Roll With It" - dubbed "The battle of Britpop". Both wear Ben Sherman.
Ben Sherman Carnaby Street store opens.
Ben Sherman partners with Team GB as an official sponsor of the Olympic squad in Greece.
'This is England' is released, starring a young Thomas Turgoose in a checked Ben Sherman shirt.
Paul Weller designs a limited-edition range of shirts based on his favourite "Bennies" of the Sixties.
The film 'Casuals' is released, telling the story of how football fans in the 80s & 90s invented their own fashion movement.
'Ben Sherman: 50 Years of British Style' by Josh Sims, £30, is published on 7 February.
The Original Button Up Campaign is launched.
Ben Sherman is acquired by Marquee Brands.
Ben Sherman joins official London Fashion Week Men's schedule with the Spirit of Mod runway collection.